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Mobile App Marketing for Absolute Beginners

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In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

Requirements

  • No prerequisites for this course

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app
  • How virality in the mobile app works?
  • Best practices of virality
  • More Apps
  • Update = $$
  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?
  • What is a push notification?
  • Push notification best practices
  • Analysis of a push message
  • Advantage of push notification over SMS
  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO
  • Importance of ASO | Why we should learn ASO
  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps
  • Utilize long-tail keyword
  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower
  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title
  • Keyword Field
  • App Description
  • App Short Description
  • App Icon
  • App Screen Shots
  • App Localization
  • App Preview Video
  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?
  • Add an email subscription form to your app
  • Create mobile-friendly email content
  • Video content in email performs far better result

Paid Marketing

  • Before paid marketing, ensure these points
  • Get positive reviews from high traffic websites
  • Know the type of ads for mobile apps
  • Know marketing terms for mobile advertisers
  • Know which advertiser suits best for your app/game

Social Network Marketing

  • Why Facebook for mobile app marketing
  • Facebook ads statistics
  • Focus on business goal + reflect
  • Facebook Ad analysis for mobile targeted user base
  • Analysis of install ads: perfect choice for mobile apps
  • Facebook contest: Effective marketing approach for mobile apps
  • Why Twitter for mobile marketing
  • YouTube marketing

Who this course is for:

  • Mobile App Marketers
  • Entrepreneurs
  • Mobile App Business Owners
Don't Miss Any Coupon!

Don't Miss Any Coupon!

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